A take over of the former Beaufort Hotel in South Wales' beautiful Wye Valley involved total refurbishment and repositioning the hotel to a much broader clientele. So dramatic was the change that it required re-naming and re-branding to appeal to a more contemporary customer base without alienating the goodwill of previous clients. My work involved not only the visual rebranding (on everything from stationery and menus to guest TV guides, room keys and even cut-glass decanters), but also a Marketing Strategy Analysis for the hotel's longer-term promotion. This latter document and its initial implementation stages have already led to the hotel becoming Regional Carlsberg Tetley Marketing Hotel of the Year. My marketing qualifications have been further recognised by being approved as a Marketing Consultant on the Welsh Development Agency's Specialist Consultancy Register.

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