In 1987 I created a new corporate image for the Iron Trades Insurance Group, at that time one of the top twenty insurance companies in the UK. With a history of commercial insurance dating back over a century to the shipyards and metal foundries of industrial Great Britain, they wanted a strong, British image with an up-to-date feel. The new logo created a partial Union Jack out of the letters I T and found instant favour amongst the company's management. The new design was duly implemented on stationery, buildings, promotional items and across a raft of over 300 forms. We also produced a Design Manual as the company had thirteen offices nationwide and many procurers of local design work who needed to be 'on song' with the new image. Iron Trades continued to use this corporate image unchanged until it was taken over in 2002 - a testament to the longevity of a well thought-out corporate image.

Making your business look like it means business